My Sex Life: Info for Young Poz People
Winner: 2013 Social Good Design Award, Association of Registered Graphic Designers.
With content for the resource written primarily by (and for) young people living with HIV, who represented a range of sexualities and gender identities, a clear visual strategy emerged: create something that was sex-positive and representative of diversity, the audience, and their needs.
Because of the stigma associated with HIV/AIDS, it can be difficult for many, particularly those living with HIV/AIDS, to find trusted information that is not only up-to-date, but also accessible and affirmative in tone. The use of colourful and provactive vector artwork moves away from deficit-based imagery that further stigmatizes or discriminates in favour of visuals that promote resilience and empowerment and encourages people to live their best lives.