WHAI Logo/Branding

Identity, stationary, mobile, web and presentation collateral created for program workers to use in the provision of programs and services related to initiatives throughout Ontario.

During conversations with network representatives there were a number of references of how the logo should reflect the initiative as a network that addresses the intersectionality of issues that affect women living with and affected by HIV. A number of brand icons were considered but ultimately the logo became a wordmark (with intersecting letters) with a suite of brand colours and accompanying typeface to be used on all promotional collateral.