The National Ballet of Canada and the TTC collaborated to produce a creative campaign by combining two of Toronto's top infrastructure and cultural organizations. We Move You provides TTC customers with enhanced beauty and art during their commutes with a multi-format campaign installed in TTC stations and onboard vehicles across Toronto.
My Sex Life: Info for Young Poz People
Winner: 2013 Social Good Design Award, Association of Registered Graphic Designers.
With content for the resource written primarily by (and for) young people living with HIV, who represented a range of sexualities and gender identities, a clear visual strategy emerged: create something that was sex-positive and representative of diversity, the audience, and their needs.
Because of the stigma associated with HIV/AIDS, it can be difficult for many, particularly those living with HIV/AIDS, to find trusted information that is not only up-to-date, but also accessible and affirmative in tone. The use of colourful and provactive vector artwork moves away from deficit-based imagery that further stigmatizes or discriminates in favour of visuals that promote resilience and empowerment and encourages people to live their best lives.
Fashion Cares 25
Commemorative book to honour 25 Years of Fashion Cares.
Fashion Cares, an iconinc fundraising gala, raised almost $12 million during the 25 years it was produced. In recognition of the final celebration of Fashion Cares in 2012 a commemorative, limited-edition, programme was created as a keepsake for exclusive guests and donors.
ACT 13/14 Annual Report
Winner: 2014 Platinum MarCom Award (International Competition for Marketing and Communication Professionals)
The 2014 annual report celebrates the financial and community engagement achievements of the 13/14 fiscal year and represents ACT’s vision and brand strongly, taking complicated information and visually displaying it in an easily understood manner to make sure that the content was accessible for both internal and external stakeholders.
Le Petit Prince
Campaign design and photo editing for The National Ballet of Canada's World Premiere of Le Petit Prince.
Material included: exterior large-scale signage, programme design, online ads, invites.
Campaign materials for ACT's HIVnow.ca site include icon design, photo editing, illustration, typography, condom insert. poster design and web graphics.
Credits: Mitchell Pateman, Web Developer / Mitchel Raphael, Photographer
Identity, stationary, mobile, web and presentation collateral created for program workers to use in the provision of programs and services related to initiatives throughout Ontario.
During conversations with network representatives there were a number of references of how the logo should reflect the initiative as a network that addresses the intersectionality of issues that affect women living with and affected by HIV. A number of brand icons were considered but ultimately the logo became a wordmark (with intersecting letters) with a suite of brand colours and accompanying typeface to be used on all promotional collateral.
ACT Strategic Plan 2016-2020
The design approach for ACT’s 2016/2020 Strategic Plan features colourful prisms which represent the diversity of the communities ACT serves and also how reflections (of history, stories, and information) that contributed to the articulated goals of the plan to create a dynamic landscape of HIV services in Toronto in 2016, with an eye to the future.
2018 RGD Membership Sticker
The RGD Membership sticker is distributed to certified RGD Members across Canada to be added to their RGD Certificates and Membership cards, representing another year of commitment to professional standards, ethical conduct and industry best practices.